#LittleLuther

Playmobil's Little Luther. Screenshot, Concordia Publishing House (https://www.cph.org/t-littleluther.aspx? : accessed 6 June 2015).
Playmobil’s Little Luther; screenshot, Concordia Publishing House (https://www.cph.org/t-littleluther.aspx? : accessed 6 June 2015).

I love it when pop culture and history collide.

Yesterday I received an advertisement for this little guy in my e-mail inbox. It was for Playmobil version’s of Martin Luther. I thought it was pretty funny. And since ALL my ancestors were German Lutherans, I thought he had a place on this blog (a stretch, I know; he’s just so darn cute). Released ahead of the 500th anniversary of the Reformation, the toy has broken Playmobil sales records.[1] The figurine even has his own hashtag on social media: #LittleLuther.

Little Luther will be released in the United States on July 1st, 2015.[2] He is available online at Concordia Publishing House.

Reference Notes:

[1] “Why Martin Luther is the answer to Playmobil’s prayers,” The Guardian, 18 February 2015, Web edition (http://www.theguardian.com/lifeandstyle/shortcuts/2015/feb/18/martin-luther-playmobil-figure-sold-34000-in-72-hours : accessed 6 June 2015).

[2] Little Luther web page, Concordia Publishing House (https://www.cph.org/t-littleluther.aspx? : accessed 6 June 2015).

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